December 11, 2007

Dr. Hauschka gives us some “rhythmic processing”


This is an open letter to Dr. Hauschka in response to their response to my post last month . . .

Certainly I am delighted you deem my blog important enough to warrant a response from two of you, but you haven’t really provided any new clarity, have you?

Take your “rhythms and polarities of nature.” You say you turn the heat down, up, down; turn the light off, on, off; and shook, stopped, shook; and so on. But you don’t explain how this helps our skin.

And take your certification process. You admit you were involved in creating the guidelines. And you don’t dispute how this can be a conflict of interest.

You clearly invested a lot of time and effort pushing your key messaging here (at a dismal ROI, I might add, considering you commented long after the original post ran). I, for one, would have appreciated it more if you had taken the time and effort and invested it in clear messages and independent certification I could understand and believe.

And I know I am not the only person who thinks so.

Dear readers, what do you think about the marketing hype coming out of skin, hair, and face care companies? Is it as clear as you want? Or is the marketing mumbo-jumbo hip deep?

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Comments

6 Responses to “Dr. Hauschka gives us some “rhythmic processing””

  1. TAG
    December 11th, 2007 @ 2:51 pm

    Rythyms and polarities of nature, huh? Sounds like star trek stuff. Meaningless marketing speak, just like everyone else.

  2. Jul
    December 11th, 2007 @ 4:41 pm

    My dad actually formulates skin care products. Whenever a new product catches my eye, I ask him about it. The answer is almost always the same: whatever the new miracle product/formula/ingredient is, it’s unlikely to make much of a difference. Most claims are ridiculously exaggerated, if not completely bogus.

    But this “rhythms and polarities” stuff? I’m sure he’ll be very, very impressed. :)

  3. Izzy
    December 11th, 2007 @ 4:42 pm

    Their response sounds like bullshit to me. I’m just sayin’…

  4. whatzerkitty
    December 11th, 2007 @ 7:28 pm

    I think there’s a lot to be said about drinking water, to keep your skin moisturized. I’ve tried some Dr. Hauschka products. Though I do like the lip balm, I think it’s ridiculously expensive, and I refuse to buy it again – sorry, but Alba Terra Tints is much better, and much cheaper. I would like to see fewer “miracle” claims, and I would definitely like to know why I have to pay four times the amount for a natural product, made of fewer ingredients.

    I think plain old castile soap works wonders, is economical, and all that writing on Dr. Bronner’s bottles is purely entertainment. In my opinion, the simpler, the better. Though I continue to use reasonably-priced natural products, I still believe that natural companies need to hold themselves to higher standards, and stop making claims they can’t prove, especially when they’re charing a premium for the privilege of buying their stuff.

  5. Lesley
    December 12th, 2007 @ 5:12 am

    Frankly, I don’t think that there’s a “skincare line” that isn’t full of crap. I think they all try to sell us on the hope that we can beat genetics when we simply cannot.

    And what you put on your skin is much less important than what you put in your body and how you treat your body, but that message doesn’t sell hand cream.

    Incidentally, I judge a skincare line’s legitimacy on the inclusion (or exclusion) of a product meant to “minimize” stretch marks. Ooh, it really burns me up to see marketers preying on poor pregnant women giving them hope that there’s some magic product that will alleviate their stretch marks when the marks are actually occurring in the dermis, the middle layer of skin that cares not what you put on your epidermis. Dr. Hauschka not only promotes a body oil “to help prevent stretch marks,” but has a body oil that’s supposed to help prevent cellulite as well. What? Seriously? I find that downright offensive. A body oil that helps prevent cottage cheese thighs…please.

  6. m.k.
    December 12th, 2007 @ 10:10 am

    I especially hate when a company has “natural” or “organic” on the front of the bottle, and when I look at the ingredients I can’t even pronounce some of them. That’s not natural, let alone organic. I think Dr. Hauschka has good products, from my experience with them, but that doesn’t mean they are innocent of all the marketing speak. A straight answer would make their company really good.

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